On March 1, 2013, Alsons Properties celebrated the launch of Northtown, their latest Alsons Properties flagship project. The event was held at the SMX Convention Center in SM Lanang Premier, Davao City.
Located in the highlands of Buhangin, Northtown is a 116-hectare residential township that is being built as a comprehensively planned community that embodies sustainable living, with recreational areas, commercial establishments, an educational institution and support facilities, such as a fire station and police outpost.
Convenient access also plays a big part in Northtown’s planning. Two entrances will offer its residents easy drives to different parts of the city. The Cabantian gate will allow residents to exit to the north of Davao, while the Tigatto gate is only 20 minutes away from J.P. Laurel business district and Matina.
In keeping with the concept of a sustainable, planned community, the launch venue was transformed into a lush garden with multi-media displays that not only entertained but educated guests on how Northtown combines modern comforts with green masterplanning.
The program, hosted by celebrated motivational speaker Anthony Pangilinan, began with welcome remarks by Alsons Properties Executive Vice President Rosvida A. Dominguez. This was followed by the preview on Northtown. It showed how the project was conceptualized as a walkable and bikable community by the country’s best planners and designers, such as world-renowned masterplanner Arch. Felino A. Palafox, Jr. of Palafox Associates, well-known hospitality design specialists Arch. Orlando M. Mateo and Arch. Jose Carlo S. Mateo of MANA Architecture + Interior Design, illustrious landscape designer Arch. Joaquin M. Zialcita of ZBA Landscape Architects, and established engineering designer architect Dr. Ernesto S. de Castro of ESCA Incorporated.
The event was attended by over 600 guests, including the Alcantara family who came in full force to support the Northtown flagship launch, as well as celebrate the 50th anniversary of Alsons Properties and the centenary of their founder, Conrado Alcantara.
A speech was also given by Alcantara Group Chairman Tomas I. Alcantara, where he shared how their father, Conrado Alcantara, grew the business from its humble beginnings to one of the largest and most diversified Filipino-owned conglomerates in the country, and how their parents advocated the value of education. This, he shared, is why Alsons Properties commemorates its 50th anniversary by supporting Davao City’s education program with a new classroom facility at the Pilar P. Rodriguez Elementary School in Barangay Tigatto, as well as books and equipment for the City’s second Mobile Library. On hand to receive commemorative tokens for the city were representatives of the Offices of the Mayor and Vice Mayor, Engr. Jaime G. Adalin and City Councilor Melchor V. Quitain
At the end of the ceremony, the Board of Directors of Alsons Properties, the project’s design and planning consultants and the senior managers of Alsons Properties were called on stage to be recognized for their contributions, as well as to toast to the successful launching of Northtown.
Alsons Properties EVP Rosvida A. Dominguez
Guests were given a preview of Northtown through displays that included installations, slideshows and trivia about the property.
L-R: Arch. Celine Borja-Mangubat & Arch. Joaquin Zialcita of ZBA Landscape Architects with Engr. Bing of Alsons Properties
L-R: Zen Pastoriza of Campaigns & Grey Davao, Arch. Amy and Arch. Carlo Mateo, Myrna Mateo, Dr. Ernesto de Castro of ESCA Incorporated, and Arch. Orlando Mateo of MANA Architecture + Interior Design
L-R: Former Sarangani Gov. Miguel Dominguez with Arch. Felino Palafox, Jr.
Alcantara Group Chairman Tomas I. Alcantara
Alsons Properties 50th Anniversary Exhibit
Conrado Alcantara Centenary Exhibit Tomas I. Alcantara turns over a commemorative token of Alsons Properties’ gift to the City to Engr. Jaime Adalin and Councilor Melchor Quitain
Alsons Properties Board of Directors, Northtown consultants and Alsons Properties senior managers toast to the successful launching of Northtown, Davao’s new suburban haven