Enjoying life to the fullest: Alsons Dev breaks ground for The Club at Northtown


A healthy lifestyle is becoming more viable throughout Davao City, with the surge of more options for health, wellness, and recreation. One development, however, is set to blend all of these elements together and present them in one grand setting.

 Alsons Development and Investment Corporation (Alsons Dev) recently held the groundbreaking for The Club at Northtown, an exciting 2.5-hectare clubhouse complex within Phase 2 of its newest residential development, Northtown.

 The groundbreaking was led by former Sarangani Governor, Miguel Rene A. Dominguez. An open house was held, which transformed a portion of Northtown into a vibrant, fun-filled fair on May 9 and 10.

 Several tents were set up onsite to house activities that gave guests a glimpse of what they can enjoy at The Club at Northtown. One tent featured a mini spa for relaxing massages. Ping pong tables and basketball arcade game were also set up for guests while inflatable playgrounds were made available for the younger guests to enjoy. The afternoon’s highlight was a cooking demo by celebrity chef Edward Mateo of Royal Patisserie in Manila, where guests learned how to prepare Coral Salad, Pesto Tuna with Garlic Sour Cream Sauce, and Deconstructed Cheesecake.

 The Club at Northtown, when completed, will feature a sprawling clubhouse complex comprised of several pavilions. The Main Pavilion will to cater to grand social gatherings. The Wellness Pavilion includes a resort pool; covered playground, and show kitchen. The Sports Complex will .have a covered basketball court, a tennis court, badminton courts, a lounge, and a. regulation-size soccer field, which can host professional and junior games alike.

 ”Seeing the extent of the planning and the passion that was put into this clubhouse, I think The Club at Northtown will be comparable to the likes of Polo Club in Manila. It one-of-a-kind, not only in Mindanao, but, maybe in the -Philippines as Alsons Dev pushes the standards for development and quality- here in Davao,” said Dominguez.



Open house dinner

The open house event featured activities that gave guests a glimpse of what they can enjoy at The Club at Northtown


Inflatable playground

Kids have fun at the inflatable playground


Chef Edward Mateo

Celebrity chef Edward Mateo of Royal Patisserie in Manila shares easy but delicious recipes.

Mini Spa

Guests enjoy relaxing massages at an onsite minis spa.


Safety in the Neighborhood: Northtown to have 911, fire and police stations

 Safety and security in the neighborhood were highlighted as a top priority at the recent open house event at Northtown, the newest development of Alsons Development and Investment Corporation (Alsons Dev).

The open house event was held after the signing of a Memorandum of Understanding between Alsons Dev and the City Government of Davao to build a public safety complex at Northtown in Cabantian, Buhangin. The 1,500-square meter complex donated by Alsons Dev to the City of Davao will house 911, fire, and police stations. The facilities will allow faster response to emergencies in Cabantian and neighboring barangays in Buhangin.

Welcoming guests at the event, Alsons Dev Assistant General Manager for Operations Conrado de Jesus said, “Alsons Dev takes safety and security seriously, and we look forward to the public safety complex serving Northtown and the bigger Buhangin community.”

 Basic safety seminars conducted by the Philippine National Police (PNP), Central 911, and Bureau of Fire Protection (BFP) were organized for the guests of the open house event. The two-day event also included a poster-making contest for kids, to help raise awareness for Fire Prevention Month.

 Alsons Dev will commence construction of the community support complex in the middle of 2015, and expects the complex to be completed by the first quarter of 2016.



PNP Chief Inspector Alfredo Miguel

PNP Chief Inspector Alfredo Miguel shared helpful tips on neighborhood safety.


Davao City’s Central 911

Davao City’s Central 911 conducted a briefing on emergency response basics


 Architect Felino Palafox of Palafox Associates and Alsons Dev staff

Northtown’s Master Planner, Architect Felino Palafox of Palafox Associates, with Alsons Dev staff



Alsons Dev staff and Alsons Properties Associates (APA) with Central 911 team

Alsons Dev staff and Alsons Properties Associates (APA) with Central 911 team



BFP firefighters

BFP firefighters taught guests basic fire safety measures.


poster-making contest winners

(L-R:) Andrei Pama, Charlotte Te Lim and Justine Lance Te Lim were the winners of Northtown’s “Fire Prevention Month” poster-making contest.



Central 911, Fire and Police Stations to be Built in Cabantian

COMMUNITY SUPPORT - AERIAL PERSPECTIVEThe City Government of Davao and Alsons Development and Investment Corporation (Alsons Dev) signed a Memorandum of Understanding to build an integrated public safety complex in Northtown, Alsons Dev’s newest residential community in Cabantian.

The 1,500-square meter complex will include Central 911, fire and police stations. The public safety complex will provide residents of Cabantian and the Buhangin district with better access to public safety services and faster response to emergencies. This will also benefit communities further away from the city center, according to Central 911 Chief Emmanuel Jaldon. “It will be easier for response teams to take action during emergencies in communities like Indangan, Tigatto, and Waan,” explained Jaldon.

At the signing held at Marco Polo Davao last February, Mayor Rodrigo Duterte welcomed the plans for the public safety complex. “This is a timely development as Davao City continues to grow,” said Duterte.

Central 911, Mayor Rodrigo Duterte, and Alsons Dev senior staff

MOU signing between Alsons Dev and Davao City Mayor Rodrigo Duterte (seated, 3rd from left)


 Alsons Dev executives also met with Bureau of Fire Protection (BFP) Senior Superintendent Elmer Asumbrado and Davao City Police Chief Vicente Danao to further discuss the proposed fire and police stations. “Having a police station in Cabantian will enable more efficient police services,” Danao said.

Alsons Dev executives with BFP Sr. Supt. Elmer Asumbrado

Alsons Dev executives with BFP Sr. Supt. Elmer Asumbrado (4th from left)


 The public safety complex is a donation of Alsons Dev to the City of Davao. Construction begins in mid- 2015, with target completion by 2016.

“As far as I know, most donations we have received have been land only. This is the first time that a private company has donated both the land and the structures for such purpose,” said Asumbrado.

Alsons Dev executives with Davao City Police Chief Vicente Danao

Alsons Dev executives with Davao City Police Chief Vicente Danao (4th from left)

 For Alsons Dev Executive Vice President Rosie Dominguez, this donation is an expression of the company’s continued commitment to the residents of Davao City. “Alsons Dev is grateful to have been part of the city’s growth and prosperity over the past 50 years. The donation of a public safety complex in Cabantian is our contribution to ensuring that Davao City continues to be one of the safest and most livable cities in Asia.”